The Ford Project: A Purse without a Place

How do I know a man designed my car? My purse is a nomad, with no home. I set it on the dashboard, it slides into my passenger’s lap at the first red light. There’s no place for a purse, of any size, shape or style in a car. NONE. Many men have responded to this common female rant with a variety of eloquent responses like “Just put it on the floor,” or “Throw it in the trunk.” Then there’s the worst one: “Well, if it wasn’t so big you wouldn’t have that problem.” If it wasn’t so big, dear, it wouldn’t be able to hold your wallet, keys, and cell phone when you got tired of stuffing them in your pockets! 

These uncompassionate individuals clearly have never had the need for some Orbit sweet mint on the highway, or caught a glimpse of a hideous hair day in the rear view mirror while sitting at a red light. The truth is, a woman’s purse has more in it than they could ever imagine. It’s her bag of tricks, and it simply needs to be within reach. You don’t have to understand.

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